Checklist: Are You Being Productive Or Just Creating Busy Work?
Dan Schawbel is the leading personal branding expert for immature professionals. Read full contour
People you know or have never met yet are googl'ing you. Let'southward face it, you're even google'ing yourself! At the end of 2007, the Pew Cyberspace Research Team plant that 47% of people search for information about themselves online (Self-Googling), which was more than double five years agone. It'southward a pretty safe bet that percentage has climbed to over 50 or 60% by this year.
Some people might can it ego-surfing, but it'due south actually a good practise to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or considering they want to learn more about you lot. Hiring managers want to run into if yous have a clean record in Google, which is your permanent record because every motion you brand (yep even a web log comment) is stored there forever. Before I went on a 2nd date once, the girl Google'ed me. If she hadn't liked what she saw, the 2nd appointment wouldn't have happened. Try doing it right at present and see what you get.
There is no hiding from Google!
Google keeps rails of but nearly everything you do on the internet. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Bated from the content you create and distribute over the cyberspace, other people are talking about y'all, which means that Google has a complete picture (virtually similar an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to observe out everything nearly yous when they abound older. "Mom, look what I just establish out near Dad in Google." Your personal brand can't hide from Google. At that place is one major exception to this though.
Common names
If your proper noun is common, such equally Mike Smith, then information technology volition be very difficult to ain your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the acme 10 results, that may be achievable, if you either go very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you might find out that Google changed their algorithm and y'all'll lose all that hard piece of work. The indicate being is that y'all'll have to differentiate your name in social club to rank loftier. I typically recommend you lot use your middle name or a nickname in this instance. The worst example scenario is that you lot alter your name completely ;).
Celebrity names
Celebrities are very fortunate considering they get mass media attending, which means traditional media sources (NY Times, ABC News) write articles nigh them. These sources rank extremely high in Google. Nosotros're talking Google PageRank'south of eight and college! Your blog posts about these celebrities will never end up on the top twenty results for their name unless yous are Perez Hilton. If your proper name is the aforementioned as a celebrities, you are in large problem. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (xl million) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, you don't stand a hazard. If yous are stuck with a celebrity name, I suggest that you build your brand around an area of your expertise or involvement and connect information technology to your brand name.
Unique names
While growing up, you might have been made fun of people of your unique proper noun because information technology was "different." Although you were ostracized and made fun of, right now you lot go to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you go to your high schoolhouse reunion and see your friends, you'll get the concluding laugh because yous can be visible and control perceptions, while they simply cannot. When you Google your name, whether y'all accept results that reflect your make, you'll come across how hard information technology will be to rank high for it or not. Depending on the competition, information technology may take you a few days or a few months. Over time, if you work very hard, yous'll ain the top 10 results for your name.
In my next post, I'll talk most what yous can do to proceeds command over your Google results and allow your personal brand polish through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/checklist-are-you-being-productive-just-creating-busy-work.html
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